“Given the continued explosive growth of e-commerce, small and medium enterprises in a position in a unique position to relevant information from a rich online platform should be used to compete on the market online, “says Michael Emaus, President and CEO of eEnterprise (www. eEnterprise. com), a global integrator of NetSuite, the world’s leading application management web software company. “Today, e-commerce must be refined, given the experience of online shopping, products are presented to customers and are managed as sales.”
According to the U. S. Department of Commerce, electronic sales rose to $ 25. 2 billion in the first quarter of 2006, an increase of more than 25 percent compared to sales in the first quarter of 2005. Seasonally adjusted, in the first quarter of 2006 was the growth of e-commerce was in the fourth quarter of 2005, more than twice as high as the retail sector.
“Although online sales are currently about three percent of all retail sales, this number is sure to increase,” says Emaus. “It is important for online retailers to position themselves to take advantage of this trend. NetSuite software enterprise management platform incorporates a flexible e-commerce with the critical information in real time, e-tailers must make informed decisions. ”
NetSuite can online retailers, sales rose slightly, by automating the up-sell and cross-sell recommendations on the shopping cart page, and by customers to buy and gift certificates and coupons online experience. “Because NetSuite is integrated with the accounting solution e-commerce, customer around the store with a coupon several times until the balance is used,” says Emaus. “An e-commerce merchants can also you buy downloads, with the ability of NetSuite to protect passwords and license codes. ”
Behind the scenes of business “NetSuite or marketing team in real time, actionable information they can use to improve their visibility to potential customers. “Instead of seeing what keywords campaigns are paying visitor to the site, an online retailer can see which campaigns to make the generation of income and any adjustments necessary,” says Emaus.
The same applies to the inventory, because NetSuite can just increase the time by the dynamic calculation of restocking the seasonal demand and historical sales data. “Internet retailers are not successful sitting inventory, yet they are caught with an item in stock,” says Emaus.
He continues: “NetSuite eliminates the boundaries imposed by traditional architecture on the Web and provides retailers with an online marketing company. Small and medium enterprises to design simply did not have the resources necessary to support internal staff and maintain e-commerce solution that offers NetSuite. Best of all, NetSuite is a Web application that “supports turn to” truly global resources in five minutes. ”
With the growth of online sales is clearly better than traditional retail, NetSuite is helping small and medium enterprises in the field.
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